Jamba Signs 16-Store Agreement
“It’s been an exciting couple of months at Jamba, since we announced changes to our branding, menu and store design in early June,” said Geoff Henry, president of Jamba. “We were confident that our evolution would resonate with current and prospective franchisees and we’re excited to welcome Dustin to the Jamba family. Dustin has a long history with FOCUS Brands and we know that his expertise will help our brand grow in key markets.”
As chief operating officer of SE Co-Brand Ventures, LLC, King has already opened the first four Jamba and Auntie Anne’s cobranded locations in Nashville, TN; Myrtle Beach, SC; Concord, NC; and Pineville, NC. King is set to open in Columbia, SC and Knoxville, TN in the fall.
“My family has been franchising for several decades and I’ve been operating Auntie Anne’s locations since 2009, so I have a long history with FOCUS Brands,” said King. “When I first began learning of Jamba’s plans to evolve, I immediately envisioned myself partnering with that brand in some capacity. The fast casual smoothie and juice category is set to explode and I’m looking forward to working with the industry leader…..