Krispy Kreme’s Sweet Redesign Marks the Beginning of a New Era
The doughnut chain is one step closer to becoming the ultimate sweet treat destination.
Just outside of the main entrance of Krispy Kreme’s new store in Concord, North Carolina, sits a massive pink doughnut covered with sprinkles. This bright, Instagramable feature—which doubles as a patio bench—is just one of the new interactive features incorporated into the store’s innovative redesign.
The fresh prototype represents Krispy Kreme’s most comprehensive shop redesign in more than a decade, the company said. Walk into the restaurant and you’ll be greeted with the classic open kitchen Krispy Kreme is known for, only this store is more colorful and more Krispy Kreme—if that’s even possible…….